Saturday, August 14, 2010

World Basketball Festival Day 1 featuring Jay-Z

The Nike sponsored World Basketball Festival has descended upon New York. Check out the video where Nike explains the forethought and all elements entailed within the city wide event. From a staged performance by Jay-Z at Radio City Music Hall, to kid-centric work-shops with top USA ballers, the World Basketball Festival is in full swing this weekend in NYC. The event culminates with a pair of games at Madison Square Garden, this Sunday the 15th. The U.S. National Team led by Kevin Durant will take on France, and China is pitted against Puerto Rico in a day time double header.

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